|
|
The Uses
of Cloaking
Cloaking is used in all manner of
situations, some of them most people won't even be aware of until it is pointed
out to them. Let's face it, the principal reason to use cloaking is to drive
enormous qualified traffic to your web site. However, there are many different reasons
why businesses use cloaking which is designed to be helpful or to standardize
the user experience. Cloaking as a tool is like a car, you can drive it correctly
and safely for all or you can drive it dangerously!
Some reasons for using cloaking include:
-
To serve known search engine bots with content optimized
for best results.
-
To hide the real keywords and text used for rankings
from normal visitors.
-
To alter the identity of the site depending on who
accessed it.
-
To protect the server and its contents from malicious
bots or misuse.
-
To re-brand shared content depending on the domain
name used to access it.
-
To limit the options available, depending on browser
features or capabilities.
-
To iron out browser inconsistencies.
-
To serve relevant information to the user based on
Operating System and/or browser.
-
To create a more personalized experience for the visitor.
Cloaking is perhaps more common than most people first think, and when you look
at the whole picture it doesn't seem as bad as some people make it out to be.
It's not so much whether or not you use it, but rather how you use it."
|
