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Getting “Impossible”
Sites Ranked
More often than not, cloaking or IP delivery is a must
for those companies whose web sites offer very little of what search engine
spiders have always preferred ever since they were invented: text content.
Some typical examples:
Your web site is made up primarily of dynamically generated content.
Your setup consists primarily of catalogue pages featuring short product descriptions,
price tags and a shopping cart system.
Beyond this, your textual content is limited to category headers, product names,
order codes, etc.
Your web site features many documents in PDF format.
Your web site is rich in graphics.
Your web site features Flash code.
Your web site features Real Video.
Your web site features audio streams.
Your web site features Quickview code.
Your web site features Shockwave code.
Your web site features Java applets.
Your web site navigation is JavaScript based.
Your web site requires cookies e.g. to determine which content to display to
whom and when.
Your web site is organized via a Content Management System, generating non-standard
URLs, visitor tracking strings, session codes, etc.
Your web site is run – in part or fully – via binary executables
and/or Perl and CGI programs, employing URLs rich in character strings such
as question marks, blanks, proprietary path symbols, etc.
In all these cases, search engine spiders have preciously little
to go on in their quest to determine what your web site is actually about –
and as a webmaster, you for your part don't have a lot of leeway to inoculate
your pages with the keywords and search phrases you are targeting. Considering
that you're in a highly competitive environment with thousands of other sites
offering very similar programs, it doesn't take a genius to figure out that
your chances at achieving good-to-excellent search engine rankings are practically
zero!
In short: almost everything qualifying for state-of-the-art
these days cannot be spidered or indexed efficiently!
Within this scenario, what you will want to do is to set up
an industrial-strength cloaking outfit to feed the spiders what they need. You
want to offer pages to the crawlbots they will be really happy with: rich in
relevant content, with your targeted keywords or search phrases included at
a good keyword density, featured in the page titles, in meta tags, site links,
etc. This requires the use of phantom pages and Shadow Domains™. So how
does it work?
Phantom pages are web pages offering highly optimized content
intended for search engine spiders only. Shadow Domains™ are dedicated
web properties focused on offering optimized content to search engines while
redirecting human visitors to another site, typically a company's Core or main
domain. So, technically speaking, Shadow Domains™ are web sites consisting
entirely of cloaked pages not intended for human perusal.
As these pages aren't intended for human consumption anyway,
the actual text used needn't really make “sense” in any grammatical
meaning of the word as long as its semantic content is fairly relevant to your
pages' focus. Thus, for example, you will want to avoid using text highly biased
towards an in-depth discussion of web server security or hospital hygiene if
you're actually targeting searchers interested in sports apparel, Nascar replicas
or National Hockey League collectibles, to name but a few typical items.
Which, of course, places you squarely between a rock and a hard
place: if you had all that content at your fingertips, you wouldn't have to
go for IP delivery in the first place, right? Right! However, there are ways
out of this predicament. Indeed, there's lot of freely available content out
there on the Web you can make use of anytime. And 100% legally, too!
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