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Context
Based Rankings.
Search Engines today are literally drowning in data and complexity
of process – they cannot keep up with the inundation of keyword-driven
submissions and the related need for a hierarchical structure for linkage-based
algorithms. Most are beginning to rely increasingly on in-site context/content
relevancy to determine search rankings. And, relevancy is no longer determined
by page analysis, as has been the case in the past. Spiders, crawlers, indexers
(automated bots) are utilizing increasingly more sophisticated programs to analyze
web site relevancy and related rankings.
Shifting Standards:
• Content is being analyzed for linguistic-statistical plausibility
• Overload of keywords (i.e. more-than-average keyword density) is being
penalized as spam
• Meta tags have long lost their relevancy. (see AltaVista's new search
engine setup at http://www.raging.com – no meta tags taken into consideration
at all, same as with Lycos)
• The hunt is on for classical doorway pages, which are radically being
exterminated from the engines' indices.
The worlds largest search engines are gradually
switching over to context biased ranking algorithms, we believe this will dramatically
reshape how web sites are ranked and in turn found!
Context based rankings make significant demands
on webmasters, designers, and content writers – they strongly resent the
idea of making design and layout the slave to search engines' ever-changing
whims. And context biased rankings are at odds with standard web site design
criteria, including graphics, aesthetics, usability, layout and philosophy,
etc. Many companies will probably not be able to cope, as the complexity of
the process is not easily understood making the ensuing costs prohibitive.
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