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3D Context Delivery™
– In a Nutshell
Overview
Introduction
Search Engines today are literally drowning in data and complexity
of process – they cannot keep up with the inundation of keyword-driven
submissions and the related need for a hierarchical structure for linkage-based
algorithms. Most now rely increasingly on on-site context/content
relevancy to determine search rankings. And, relevancy is no longer determined
by page analysis, as has been the case in the past. Spiders, crawlers, indexers
(automated bots) are utilizing increasingly more sophisticated programs to analyze
web site relevancy and related rankings.
Shifting Standards:
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Content is being analyzed for linguistic-statistical plausibility.
• Overload of keywords (i.e. more-than-average keyword density) is being
penalized as spam.
• Meta tags have lost their relevance except for very rare cases where
pages are devoid of indexable body text.
• The hunt is on for classical doorway pages, which are radically being
exterminated from the engines' indices.
Market Overview
Three of the world's largest search engines have
switched over
to context biased ranking algorithms; they are Google, Yahoo! and MSN. Other
search engines are expected to follow suit – we believe this will
dramatically reshape how web sites are ranked and in turn, found!
Context based rankings pose significant demands on webmasters,
designers, and content writers – they strongly resent the idea of making
design and layout the slave to search engines' ever-changing whims. And context
biased rankings are at odds with standard web site design criteria, including
graphics, aesthetics, usability, layout and philosophy, etc. Many companies
will probably not be able to cope, as the complexity of the process is not easily
understood, require highly paid (and hard to find) linguistic experts, making
the ensuing costs prohibitive."
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